As a small business owner, you probably don’t have too much time – or resources – to sink into your marketing efforts. Which is why you should be thinking about how to get the most bang out of social media, with the minimal time output.
Yes social media does take time, but if it is done properly, the time outlay will offer an impressive return on investment.
The following seven steps will help you maximise your social media marketing, while minimising the effort you need to put into it.
Do your research: Before even starting on social media, you need to define your audience/s and makes sure you know the message you want to give them. Take some time to figure out your iea client’s age, gender, interests, profession and more. Then work out what their problem is that your product or service solves. Figure out what keeps them awake at night, what their pain points are and what they may see as barriers to purchasing your product. Finally, work out which social networks this client is more likely to hang out on.
Co-ordinate your efforts: All your social media marketing, blogging, content marketing and so on needs to be coordinated with one goal in mind – to drive people through your sales funnel. Make sure you add social media icons to you website and email newsletter, and also newsletter sign-ups and website URL to your social media profiles. Incorporate social sharing buttons on your site so you visitors can tell their networks what they have read and liked. Shareaholic is a good place to start.
Start small: Social media takes time and energy, but you can control this. Block 15-30 minutes in your diary each day. This should be enough to update your Facebook status, schedule 4-5 tweets, post comments in a couple of Linked In Groups and join the conversation on a Google + community. But remember, only spend time on the networks your ideal client is on. There are scheduling tools you can use – try out hootsuite or sproutsocial.
Join the conversation: Listen to what others are saying, share valuable content. You can use a tool such as Mention to see what others on the web are saying about your brand; and feedly allows you to aggregate content from different sources and organise it for you.
Plan: Use a daily/weekly/monthly plan to ensure that your content not only stays on topic, but that you regularly do other activities, such as comment on other people’s blogs, comment on others’ Facebook Pages, pin 3-4 images on Pinterest and so on.
Advertise: While some people shy away from advertising on social media networks, they can be a great way to get noticed by your ideal client. Facebook, twitter and Linked In, to name just three, closely monitors the activity of users so has a good idea of their likes and dislikes. This means truly targeted advertising.
Ongoing evaluation: There is not point doing social media – or any – marketing without constantly evaluating and tweaking. You can install Google analytics on your site, and most social media networks also have tools to allow you to track and measure the performance of your content. All of which means you get the chance to fix anything that is not working, and concentrate on things that are working.
If you need assistance on setting up or managing your social media profiles, please contact Direct Sites Online on 02 9557 7621 or email firstname.lastname@example.org