Monthly Archives: July 2013

Three simple steps for optimising your web conversions

How to optimise your website conversionsBy now, if you own a business and have a website, you will know all about search engine optimisation – that is getting search engines to index your site and hopefully driving visitors there.

But what about once they arrive? Is your website enough to make the visitor become a customer?

These three simple steps will help improve your visitor’s experience with your site, leading to more sales and more happy customers.

Content structure

Studies have shown that most internet users scan the screen from top to bottom and left to right. Web designers, therefore, use an F pattern to arrange content – and so should you. This means you put the most important information in the top left-had corner, then organise other material, in decreasing order of importance, down the screen.

This is a great way to channel your visitors to what you want them to see – whether it be your phone number, a special offer, or even your logo. Have a bit of a play with this basic structure to see what works best.

Calls to action

Try not to be too over the top with these. It’s best to have just one call to action per page. Although multiple calls to action could capture some leads, it may dilute the most important thing you want your visitors to do. It also may give the impression that your website – and thus your business – lacks focus.

Each call to action – remember one per page – can be highlighted through the use of bold, italics or a large font.

Make it stand out

Your key information – promotions, product headings, contact details – need to be distinct from the body text. This way, the visitors know exactly what it is you do and how to find you. Use a different font for your heading, and bold your contact details. While it is important to give a potential customer all the information they need to make a purchase decision, you don’t want all this supporting content muddying your conversion funnel.

So while you have been working on your SEO, building your social media networks and generally promoting your online business, don’t forget to make sure that your structure, calls to acting and contrasting information turn visitors into customers.

If you want to increase your online sales, and improve your site’s conversion rate, talk to Direct Sites Online today on 02 9558 7623 or email info@directsitesonline.com.au.

The basics of Google+

Google +Here at Direct Sites Online we have been enjoying finding our way around the quiet achiever of the social media world – Google +

While it might take a backseat to the more high-profile Facebook and Twitter, its association with search engine giant, Google, means it brings some awesome benefits when it comes to SEO.

Here are six ways to get the best from Google +:

Use keywords in your profile.

This a great way to get some valuable Google traffic. Simply put, when used properly, Google + can amplify your search engine optimisation. So make sure you use keywords in your “about” section, write a succinct description of who you are and what you do, and don’t forget to include an image.

Edit your content

The Google + edit facility allows you to edit or lock your post; and also to disable comments. It’s great way to fine-tune your message and get rid of those embarrassing mistakes.

Use circles

The circles feature is a great way to target your audience engagement, which means if they are used properly, they can really boost your return on investment. Consider your customer base – and who you target each message to – and you can do a lot with very little effort.

Drag and drop files and photos

Google+ makes it so easy to share your files, photos, videos and more with people in your circles. You simply drag and drop and voila! It’s a great time-saving tool that can truly enhance productivity.

Use hangouts and communities

No matter what field you work in, Google + has a community for you. And, unlike Facebook groups, which can be somewhat spam-filled, the Google + communities seem far more supportive and truly about networking. They can also be made completely private – so non-members don’t even know the group exists. And hangouts allow you have video conference with anyone in your circles at any time.

You choose what you share, and who with

Google + allows users to notify people in a circle of certain posts, so if you post something of particular interest to one group, you can let them know it’s there. And on the other hand, if for some reason you publish something sensitive, you can disable sharing.

 

While Google + does not have the reach of Facebook or Twitter, it is an important tool in your social media arsenal. Direct Sites Online can help you develop a Google + strategy with results that will impress. Contact us today on 02 9557 7623 or email info@directsitesonline.com.au