Monthly Archives: May 2013

Stress-free domain name transfers

As we have said before, your domain name – or URL – is the online version of your street address. But what happens when, for one reason or another, it needs to be transferred?

Can it be done without harming the integrity of your brand?

In a word, yes, as long as you follow these five steps.

Do your homework

Domain name transfers can be a bit tricky, and can throw up issues before you even start. So the first step is to check that your domain name is currently active – and is at least 60 days old. You also need to check with whomever you registered the domain name with to see what the rules, regulations or any penalties may be. Doing this homework first means you are less likely to run into problems later.

Check all your details

In Australia, go to whois.com.au and key in your current URL to ensure all the contact details are correct – especially the email address because this is how you will get information about authorisation. It may be listed under your web host, so make sure that they will send you any notifications ASAP. No doubt, they will be involved in the process anyway.

Check your authorisation code

You will need this code to transfer your domain name – it protects you against your URL being claimed by competitors and other security breaches. You should be able to get the code from the company you initially registered your domain name with. Make sure you give yourself enough time to contact them and get the code – otherwise you will have to postpone the transfer and perhaps compromise your brand’s integrity online.

Check emails

After submitting your application to transfer, keep an eye out on your email inbox and this is where any notifications will arrive and they will likely be accompanied by the steps you have to take to finalise the transfer.

Get started with your new domain

If you’ve followed the steps properly, your new domain should be ready to be unlocked. Just make sure that you send your transfer order to your new registrar immediately, otherwise you are leaving the URL up for grabs. Stay on top of any notifications.

If you need assistance in transferring a domain name – or any other hosting or domain name registration requirements – call Direct Sites Online of 02 9557 7623 or email info@directsitesonline.com.

 

The low-down on LinkedIn company pages

For a few years, Facebook has been a popular social media site for business. And it works really well for some – mainly those operating in the business to customer sector.

If, however, you offer a service or product to other business, then a Linked In page may well work better than it’s more popular rival. Without a LinkedIn company page, you could be missing out on a big opportunity.

A LinkedIn company page allows you to do such things as promote products and services, receive recommendations, connect with your staff, and post videos and updates.  It also offers a great avenue for recruitment if you are looking to expand.

Launched last year, LinkedIn company pages are still one of the most under-utilised social media tools for business, which means they offer a great opportunity for you to get on the front foot and be seen by prospective clients, customers and staff.

The best thing is a LinkedIn company page, once set up, doesn’t require the time a resources that you need to put into its social media rivals Facebook and Twitter.

Just follow these three steps to get started:

Register the company page

First you will need a personal LinkedIn Profile, but once that is set up, all you need to do is click on the “companies” tab in the top menu, then click “add company” to the top right of the screen. Follow the steps to complete all the details then upload the logo and banner you want on your page.

Add products and services

Think about what you might want to highlight – what kind of things your clients might be searching for on LinkedIn. And don’t forget keywords for search engine optimisation and use high-quality images. If you offer a lot of products or services, group them in themes so they are easier for customers to find.

Get followers and recommendations

Now it’s time to market your company page by encouraging people to follow it and seeking recommendations. Include the link on email signatures, and post it in your personal updates and groups.

And when you get testimonials from customers (because you are all seeking those, right?), send them a link to your LinkedIn Company page and kindly ask them to leave a recommendation.

Encourage people to follow your company profile so that when you post updates, people see them. You can include your link in your email signatures, on your website and even on printed materials.

LinkedIn company pages are a perfect way for business-to-business organisation to get in from of potential customers and Direct Sites Online can help you set one up. Call us today on 02 9557 7623 or email info@directsitesonline.com