Monthly Archives: January 2013

Using social media to advertise your business

Analyst firm Frost and Sullivan recently releases its top seven digital marketing predictions for Australia in 2013 and it was no surprise to see social media make the cut.

The firm’s senior research manager, Phil Harpur predicted that social media was far from over, in fact it would continue to gain popularity as an advertising medium.

The report notes that nearly 60 per cent of Australian companies that used online advertising were active on Facebook to some extent last year and this would increase in 2013 and 2014.

If you are a regular reader of this blog, you will know that we are big fans of social media as a marketing avenue. When it is done properly, it can be a perfect way to engage with customers – and potential customers – in a meaningful, transparent way.

It offers true two-way communication and means you can respond effectively and efficiently to customer enquiries and concerns.

The key, however, is “properly”. Facebook – and other social media channels – is not an opportunity to constantly promote, promote, promote. If you manage a Facebook page for your business, you need to create content that resonates with your likers – and attracts you likers.

At DSO, we know how to do that, which is why we offer a Facebook marketing service to new and existing clients.

All you have to do is commit some time each week to adding new updates and engaging with your audience. We’ll do the rest.

This includes:

  • Setting up your Facebook page with company information and images
  • Providing strategic advice to make the most of your page
  • Tips on how to promote your page
  • Adding a Facebook button on your website.

If you want to increase your customer base via the growing marketing medium that is Facebook, call us today on 02 9557 7623 or email

Meanwhile, stayed tuned for our next post on what 2013 will bring in digital media marketing with the growing impact of tablets and smart phones.

Video marketing in 2013

Video marketingWelcome to our first post of the New Year. And what a year it’s turning out to be already.

We were particularly interested to read Frost and Sullivan’s top seven predictions for digital media in Australian in 2013, which included a growth in online video advertising, the popularity of social media and the increase in the use of smart phones and tablets.

These are all marketing channels that we here at Direct Sites Online are passionate about, so we decided to dedicate a few blog posts to the predictions.

We’ll start with online video advertising.

Frost and Sullivan’ senior research manager, Phil Harpur, who wrote the analyst firm’s predictions, thought this was so important that he included it twice!

1. Online video advertising market with grow rapidly in Australia; and

2. Online video will take significant market share from the traditional broadcasting market.

With smartphones and tablet use on the rise, Harpur predicts that the acceptance of mobile channels to watch online videos will also rise.

Put this together with the fact that YouTube is the second most popular search engine after Google and it makes sense to include video content on your website.

Videos are a great way to improve your visibility online and provide fresh web content. Putting your optimised video on YouTube increases your exposure and improves your search engine rankings.

And these days, it’s also so simple. Anyone can create short videos using digital cameras or smartphones, or can use software to create professional slideshows.

At Direct Sites Online, we understand, however, that not everyone has the time or inclination to do their own video marketing, which is why we offer it as a service.

Our package includes:

• Creating videos

• Search engine optimisation

• Uploading videos on to relevant sites (ie YouTube)

• Making sure your videos are well promoted and easy to watch via your website

• Ongoing advice on making the most of your video campaigns.

If you want to improve website visitor numbers and conversions, call us now on 02 9557 7623 or email Check out our next post about social media predictions of 2013.