Monthly Archives: July 2011

Social media: Facebook

Social media is just one of the tools in your marketing mix, but it’s a tool that is gaining momentum every day and businesses need to get on board.

And a Facebook page is Social Media 101 – from there you can branch into Twitter, Linked In, YouTube and more.

It seems everyone who’s anyone has a Facebook page these days, but can it really help improve traffic to your company website?

In short, yes. But you need to be prepared to put in the effort to make it work.

Anyone can set up a Facebook page and it’s relatively easy. All you need to do is go to the Facebook homepage (www.facebook.com) and instead of signing up as an individual, you scroll down to the link “create a page”. From there, the prompts lead you through the process.

Your page can be customised to include a welcome (landing) page, a contact tab, portfolio, blog and more.

You can include information about your business, your website, your products or your service, as well as photos, videos and web links.

As a Facebook page administrator, you can post comments, links and, even more importantly, you can respond directly to any clients, or potential clients, that post on your wall. Facebook can also be integrated with your own, website, blog or email marketing services account, so any newsletter/blog posts will be automatically uploaded. And people can “like” your page from your main website.

It also has a great analytical tool – called Insights – which lets you see how your page is tracking in regards to new likes, regular users and comments. In addition, when you post a link or comment or anything Facebook will tell you how many “impressions” the post got.

The final, and most compelling, reason to jump on to Facebook, is that search engines (specifically Google) are now recognising Facebook updates in their complex algorithms which determine your ranking when anyone searches on your product or service.

Some other issues to consider:

  • Facebook is a great way to encourage two-way communication with your customers or potential customers
  • It can help you gather feedback and promote customer interaction
  • It  is a great way to generate site links and drive traffic to your website
  • Pages can be customised to suit most business types
  • It gives you another avenue for keyword rich content to improve your search engine ranking

If you do decide to jump into Facebook, remember what we said above – you need to put in the effort to make it work. This means regular updates and also searching out other Facebook pages that might complement your business. If you “like” them, they will probably reciprocate, growing your fan base and giving you access to more potential clients.

Facebook is littered with “dead” pages – don’t let yours be one of them.

If you’re interested in setting up a Facebook page for your business or if you need help enhancing your existing Facebook page please make contact with the team at directsitesonline.com

And if you want to “like” Direct Sites Online go to http://www.facebook.com/DirectSitesOnline

 

Improve your Google ranking and watch your profits grow

Everyone who runs a successful small business that relies on website traffic should know about “search engine optimisation” and how important it is that search engines can find your site.

And let’s face it, these days by “search engine” we basically mean Google.

But can we put a figure on how important it to be seen on Google’s first page for any keyword that might relate to your service or product?

Yes, we can. And the figures are somewhat extraordinary.

According to seobooks, the world-wide Search Engine Optimisation training experts, a top Google ranking may well mean tens of thousands of dollars in your back pocket.

The company used data from a leaked AOL report that showed a number 1 Google spot meant a site received more than 42 per cent of the total number of 4,926,623 clicks, but if the site dropped to number 5, it only received 4.9 per cent of clicks, and a number 10 ranking 2.99 per cent.

Seobooks determined that based on this data, sites ranking 8, 9, or 10 may be able to increase traffic for that keyword 1,400 per cent by jumping to the number 1 rank. Even jumping from number 8 to number 3 can triple your traffic.

So, if you are at number five and you get 2000 clicks a month, and you have determined that the value of each click is $1, you receive $2000 each month.

But, if you were at number one, you could see an 850 per cent increase in your clicks, making it 17,000 a month, or $17,000 – an increase of $15,000.

We do know that some things can improve your ranking – keyword density, fresh content, a social media presence among others – but no-one really knows exactly what algorithm Google uses to choose its top spots.

And even if anyone did know, the algorithm keeps changing. Most recently, was talk of the “Panda” update, which left some established websites out in the cold.

It’s difficult for the average business person to keep track of the changes, which is why many are turning to experienced internet marketers, such as Direct Sites Online, to improve their Google ranking.

Contact us now via info@directsitesonline.com.au