Monthly Archives: February 2011

Web Site Marketing: What’s it all about?

Unfortunately, the Field of Dreams quote “If you build it, they will come”, does not apply when it comes to your website. You need to put effort to market the website and drive customers to your site.

There are millions and millions of websites out there (in 2008 Google announced that its search engines had found more than one trillion unique URLs – just imagine how much that has grown in four years).

Many hundreds or thousands of these websites may be targeting the exact same market as your business – so how can you get heard above the noise?

The objective of any website marketing is to get on the first page of any internet search related to your product/service. It’s called search engine optimisation (or SEO).

And really, although there are several, smaller, search engines, it’s Google that this is all about.

No-one really knows exactly what algorithm Google uses to determine where you will appear on any search parameters (and if they tell you they do, they are lying).

What we do know is that is a complex equation of keywords, backlinks (other sites linking to your URL), SEO-friendly design, content and more.

Confusing right? But don’t throw your arms up in despair just yet. Along with Domain Name Registration, Web Hosting and Design, Direct Sites Online can help your business access the world.

It starts with the creating the right brand image, through writing and designing your website, to search engine optimisation.

On top of all this, Direct Sites Online can help you find service providers and vendors and offers a monthly maintenance service to keep your content “fresh” (Google doesn’t like sites with little or no activity)

If you would like to broaden your business’s horizons and increase your customer base by selling to the world, not just the neighbourhood, go to today.