Direct Promotion - Search Engine Advertising Consultancy

We offer a range of services, which provide long-term online marketing strategies for your business. These services are designed to give you the tools to increase your search engine coverage and effectiveness of your Web site. These include:

Search Engine Advertising Consultancy

• We will spend between two-three hours to help you set up a Google Adwords campaign, including keyword research.
• We help you write adverts in accordance with Google guidelines.
• We advise you on landing pages, setting your budget, tracking ROI and ongoing campaign management.

In-Depth Site Marketing Review

• We will spend between two-three hours reviewing the home page and one sub-page of your Web site
• We provide you with a detailed report that makes suggestions for sales and marketing, graphics and design, usability and information, functionality, optimisation, development of online marketing and utilisation of statistics.

Web Site Statistics Analysis

• Choose from two services, a Site Statistics Review and Google Analytics Set Up to help you monitor and improve the performance of your Web site.

Search Engine Advertising Consultancy

• We will spend between two-three hours to help you set up a Google Adwords campaign, including keyword research.
• We help you write adverts in accordance with Google guidelines.
• We advise you on landing pages, setting your budget, tracking ROI and ongoing campaign management.

Optimisation Consultancy and Strategy

• We provide you with advice on how to implement optimisation techniques on your site.
• We review how your site is currently using optimisation techniques and offer recommendations.
• We review your site's existing rankings across leading search engines and provide you with a positioning report.
• We research keywords, currently appropriate to your market.
• We devise an optimisation strategy, which matches keyword phrases to existing pages and/ or make content recommendations to increase your site's search engine coverage.

Link Building Strategy

• We supply you with a document, which outlines a strategy for maintaining and building your Web presence through links, independently of Avatar.
• We provide you with strategies for identifying possible link partners.
• We identify relevant paid listings.
• We make scheduling recommendations for your link building.
• We provide you with an appropriate email template.

If you wish to commission any of these services, we will provide you with a quote prior to commencing, which will form the basis of our contract with you.

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