phone icon+61 (02) 9557 7623
  • rss
  • facebook
  • twitter
  • google plus
  • in

How to Effectively Track Your Marketing Campaigns

track marketing campaignsMarketing campaigns cost a lot of money, and if you’re not tracking them, this is your first mistake you need to rectify! It’s the only way to understand exactly where your money is going, what to keep ensuing, and what to avoid like the plague.

Have you heard of something called Google Goals? This is a feature within Google Analytics. It allows you to essentially track what your visitors are doing on your site. A goal is any action made by a user, such as lead generation, sales, opt-ins and beyond.

With Google Goals, you can create effective goals for Destination, Duration, Pages & Screens, and Events. Each is best for different reasons. There are three steps you need to take to start making the most out of Google Goals.

First, set up a Google Goal in Google Analytics. Give it a name, choose the destination type and fill in the value amount. Save, activate, and let the results do the talking.

Next, create a URL builder. If you’ve ever seen a lengthier, more complicated link, this is a URL builder, which enables Google Analytics to accurately measure performance. Google has a simple yet powerful builder for you to reap the rewards of.

Finally, it’s time to put it all together, by promoting your links and start tracking like your life depends on it. Or, at least your business! You’ll be able to see the total number of sessions, users and bounce rates for each and every link. Now, you can identify what’s working, what’s not, and where to pump your money into.

If you’re not using Google Goals, now might be a good time to start!

Our Very Happy Clients

Look who is using Direct Sites Online

Brands and Businesses we are proud to be working with…

  • What Clients Have Said……

    We used Direct Sites Online Services for domain registration/ website design and also email hosting.
    Since having our website designed & lauched, our work has increased and we have had many comments regarding the high standard and design of our website.
    They have been very helpful and professional from start to finish.
    We would recommend this company to people.


    Amber Driving School www.amberdrivingschool.com.au
  • We have been using the services of Direct Sites Online for well over 10 years and can recommend them highly. We are an Australian based national company, and have multiple web sites designed and marketed by them. We have always appreciated their attentive support, first rate web site designs and can confirm our business has grown significantly thanks to the SEO and online marketing consistently delivered by Direct Sites Online.

    Tony Bilos ASC Pty Ltd