One of the questions we get asked the most is: Does my domain name affect my SEO rating? It’s one of the biggest things that causes confusion in business owners. Let’s break down just how your site’s domain influences your SEO ranking.
The first thing to note is that no domain name is black and white. It’s a little more complicated than that, and there are two parts to every name. These are Top Level Domain (TLD) and Second Level Domain (SLD). TLD refers to the second part following your site’s name. You know, .com, .co.uk and so forth. SLD is the name the spotlight is on. I.E. ThisIsMyAwesomeWebsite (.com)
TLD allows search engines to become more educated about your site and its offerings, as well as your target audience and geo-location. SLD doesn’t impact your business as much as TLD. Obviously, .com is more appropriate for a more global audience.
One thing that’s important to note is that keywords are not the be all and end all of domain names. Rather shift the focus to your SLD for effective marketing. This is always better than industry keywords. Don’t worry – you can fill your site to the brim with these to your heart’s content.
At the end of the day, .com is always more preferable so as not to place yourself in any boxes. It’s much better to be flexible, unless you know for sure that your audience is much more defined.