Direct Promotion - Whether your Web site's goal is to sell, provide a service, or to increase brand awareness, then success comes down to one thing—site promotion. To generate traffic to your site you need to identify areas where your target market is concentrated on the Internet, then use online promotional techniques to reach that audience. In addition, there are traditional advertising mediums that can be very effective in directing traffic to your site.

During the last six years we have worked with hundreds of companies in the area of search engine optimisation. We guarantee that our services will generate an increase in pre-qualified traffic.

Many companies simply submit a site to the search engines. This will not benefit you unless your site is correctly optimised for the keyword phrases that you want to achieve top rankings on. Each major search engine uses a different algorithm, but they look at components of your site such as — document title, meta tags, keywords in the URL, keywords in the text, headings in the text, number of pages, external links to the site, and other components of a site. We will manually optimise your site for your relevant phrases and then submit you to the most relevant search engines and directories.

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Contact us for full information about how we can help you, check out our five most popular search engine optimisation and registration packages listed below or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).

Comprehensive Coverage:
Search Engines, Directories and Link Pages

Get the ultimate coverage and be listed in 400 - 500 of the top Internet search engines, directories and link pages. Depending on the emphasis of your site, not all search engines and directories are appropriate. We will carefully list your Web site in the ones that are most relevant, and we will provide you with a report that details where your site has been submitted.

Not only do you want your site to be listed at the top search engines, but you will also want to obtain favourable positioning on your specific keywords. Before the submissions begin, we will enhance the main page of your Web site with the appropriate keyword phrases of your choice. Our sophisticated techniques will allow you to obtain optimal positioning.

This package includes your site being submitted to hundreds of directories and link pages. It is important to build up as many hyperlinks to your site as possible because many of the top search engines check this as a way of finding out how 'popular' your site is. If these search engines consider your site to be 'popular' then in some cases you are given improved positioning over your online competitors.

The search engines and directories submitted to include, but are not limited to:

4anything.com, Alta Vista, Excite, Fast, Galaxy, Go.com, Google, GTE, Hotbot, InfoSpace, Lycos, Magellan, MSN Web Search, NetCenter What's New, Net Happenings, New Riders Yellow Pages, Northern Light, Open Directory, Search.Com, Snap, Starting Point, Web Crawler, What's new on the Internet, What-U-Seek, WWW Worm, WWW Yellow Pages, Yahoo!, Access New Zealand, Anzwers, Pipers NZ Pages, Search New Zealand, Web Search Aus/NZ... and many more!...

 To request more information or to order this package, click here. or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).

Key Coverage:
Top 20 Search Engines

Get listed in the 20 search engines and directories that are most relevant to New Zealand Web sites (contact us) for our popular international options). We will enhance your Web site's main page to obtain optimal positioning on your chosen keyword phrases and then provide you with a report that details where your site has been submitted to. Your Web site will be manually submitted to a combination of top international and national search facilities:

4anything.com, Alta Vista, Excite, Fast, Go.com, Google, Hotbot, Lycos, Magellan, MSN Web Search, Northern Light, Open Directory, Search.Com, Snap, Web Crawler, What-U-Seek, Yahoo!, Access New Zealand, Anzwers, Search New Zealand, Web Search Aus/NZ

To request more information or to order this package, click here.or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).

Alternate Entry Pages:
Top 20 Search Engines

For optimal search engine positioning and coverage on a large selection of keywords it is necessary to create additional pages. The way that each search engine sorts and prioritises the millions of documents in their respective databases differs widely. They give varying degrees of ‘relevance’ to a combination of the following:

  • document title keywords (HTML tag)
  • meta tag keywords (HTML tag)
  • alternate text in images (HTML tag)
  • page headings (HTML tag)
  • text keywords contained in document
  • key words contained in the URL of the site
  • favoured positioning (i.e. search engines sell prioritised positioning on keywords)

For best possible results each page will contain two to five primary keywords. So if additional keywords and keyword phrases are required then ‘Alternate Entry Pages’ are created. The pages simply hyperlink to the main page of your site, and contain text to the effect of, "Enter the Company X Web site." After creation, the pages will then be submitted to the leading search engines:

4anything.com, Alta Vista, Excite, Fast, Go.com, Google, Hotbot, Lycos, Magellan, MSN Web Search, Northern Light, Open Directory, Search.Com, Snap, Web Crawler, What-U-Seek, Yahoo!, Access New Zealand, Anzwers, Pipers NZ Pages, Search New Zealand, Web Search Aus/NZ

 To request more information or to order this package, click here.or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).

Ongoing Search Engine Optimisation:
Top 15 Search Engines

The primary focus of this service is to track and enhance your ongoing performance in the main search engines. Optimisation techniques for each search engine will be used to improve positioning if it is required.

A report will be prepared which will detail your positioning in the top 15 international and national search engines. Avatar will then proceed to analyse the report, and where required, will initiate techniques to improve your positioning on each of these search engines. The report will detail your positioning in the following search engines:

Alta Vista, Excite, Fast, Go.com, Google, Hotbot, Lycos, Magellan, MSN Web Search, Northern Light, Open Directory, Web Crawler, Yahoo!, Anzwers, Search New Zealand

(one-off or every two months) - To request more information or to order this package, click here.or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).

Specialised Web Promotion Services:

Many companies find that they do not have as much time available as they would like to spend on Web site promotion. But an ongoing presence is very important if a company is to get the best results. We are involved with a variety of custom-designed Web promotion services:

  • creation of reciprocal links on complementary Web sites
  • setting up Web Ring membership
  • ongoing maintenance of Web site content
  • ongoing representation / participation in relevant Newsgroups
  • ongoing representation / participation in relevant Mail Lists
  • promotion tutorials

We can provide you with an ongoing, proactive Web promotion campaign from as little as an hour a week. Contact us for further information. - To request more information or to order this package, click here. or click here to receive a FREE web site promotion audit of your existing web site (Australian Customers only).