Category Archives: Social Media
Facebook: It’s All About Engagement
If you have a Facebook business page, there’s a good chance you have noticed a drop in the “reach” and “talking about” statistics over the past few weeks. Apparently it’s all to do with Facebook's 'EdgeRank' algorithm which decides what shows up in people’s
Facebook etiquette
With the prospect of free promotion, Facebook may look like a marketer’s – and small business person’s – dream, but diving into it without an understanding of the unspoken “rules” of business Facebook pages can be highly detrimental. Here are some tips to
Why social media is more than a marketing tool
We talked before about how important it is to use social media as part of your marketing mix, and we’ve discussed how businesses can get the most from Facebook, Twitter, LinkedIn and more. Now we’d like to show you how it can be so much more than a marketing
Social media – don’t get left behind
As we have mentioned before – just once or twice – social media is a powerful marketing tool for businesses of all shapes and sizes. Yet we often hear businesses say it’s a waste of time, or it’s a fly-by-night trend, or that it is of no value to their
Facebook Promoted posts – are they worth it?
If you have a Facebook page for your business, and your page has more than 400 “likes”, you would have noticed an option to “promote” your posts. But is it worth it? And what will it cost you? To answer the second question first – it will cost whatever you
5 ways to increase your Twitter followers
Like Facebook, a Twitter account is simple to set up but takes time to gain enough followers to make a difference in your conversions. Here are five steps to help boost your follower numbers: Promote your twitter feed Potential customers need to know that you are
Why Facebook “likes” help grow your branding
As we have mentioned before – just once or twice – social media is a powerful online marketing tool. The main sites – Facebook, LinkedIn and Twitter - offer a myriad of opportunities for the savvy business person to create “buzz” and source leads. Of these,
Tips to effectively use Linked In for your business
In the right hands, Linked In can be a very powerful tool for your business. It may not have the reach of Facebook or Twitter (yet) but it is considered THE social media site for professionals. If you are already on LinkedIn, but not sure what to do next, here are a few
Social media packages
Social media gives businesses like yours the ability to create a community around your brand, and connect directly with your customers and potential customers. Whether this is by blogging to show off your expertise, or using Facebook or Twitter to speak to your target
Facebook Timeline for business
Last week, Facebook rolled out one of the biggest changes to its business pages since, well since Facebook Business pages began. Some early adopters have already risen to the challenge of Facebook Timeline, but all business pages will be transitioned by the end of the