These days, it is hard to find a seamless domain name for a website as many are being registered every day. Errors and blunders may occur while searching for a lasting solution. Here are some helpful tips that can guide you in securing the perfect domain
Limiting your TLD options
Although the .com.au TLD is unarguably the best option for every Australian online business, one common mistake most website owners make is their inability to register their .com.au TLD domain across multiple TLDs. When the need of a business expansion arises in the future, the relevant TLD may no longer be available because some else must have taken it. This option is also important to consider for the purpose of brand protection. From the start, you can save yourself the headaches of capturing the .com – and perhaps .co.uk and .co.nz – versions of your domain.
Failure to register typo domains
It is a recommendable idea to include common typo versions together with different TLD versions of your site. It is a good idea to register alternative spellings to your site name especially if your business name has a different US spelling or a name that is hard to spell. Use a 301 redirect to redirect visitors to your actual site when they make mistakes while typing you site’s URL so that you do not lose them.
One common way by which visitors make mistakes when trying to visit a website is by combining multiple words to create phrases that are not intended to be. This is a common mistake that has even happened to some popular business sites such as childrenswear.co.uk and partnerstalking.com.au. You should take out some time to think properly on how your website name should be read and pronounced. For the sake of clarity, tell it to a few friends or colleagues.
Give the job of registering your domain to a professional
The task of registering a domain could be daunting especially if you have never gone through the process before. However, this would be more convenient if the job is contracted to a professional such as a web designer. However, it is good that you register your domain yourself; by so doing, you will have full control of your website.
Always renew the domain name
Do not forget to renew your lease after purchasing a domain name. Chances are that a competitor could register your domain as soon as it returns back to the market if you fail to renew it.
Protect your site against spam.
Your contact details will be made public once you register a domain. This info can be obtained through a search on Whois database. Consider investing in a domain privacy service if you want to remain hidden from public view and do not want to get your details exposed to spammers.
Although the task of registering a domain name could be quite daunting, however, you can easily get around with a reliable domain if you have the right information and skills.